Hive Public Space partnered with the Pitkin Avenue BID to transform Thatford Avenue into a welcoming Open Street centered on wellness, play, and community connection. Building on the Brownsville Wellness Market, Hive brought free programming into the street, creating opportunities for residents of all ages and abilities to move, recharge, and connect close to home.

Hive activated the Open Street with a mix of wellness, art, and play, including meditation, sound healing, yoga, ping pong, cornhole, giant Jenga, art making, cooling stations, and other interactive activities. 

The activation also introduced a five Open Streets incentive, encouraging residents to participate in wellness programming while earning a free admission ticket to the New York Aquarium. By combining programming, partnerships, and playful incentives, Hive helped turn a neighborhood street into a recurring destination for wellness, recreation, and connection.

The project reflects Hive’s approach to placekeeping through active programming, using temporary interventions and community partnerships to strengthen the everyday life of public spaces and create reasons for neighbors to gather, participate, and return.

​